What are the advantages of a drink display fridge? A drink display fridge has numerous benefits for businesses, especially those in the foodservice, retail, and hospitality industries. Among the key benefits is improved product visibility. Its transparent design lets customers view the beverages inside without opening the door, which can drive impulse buys. The National Restaurant Association estimates that with a drink display fridge in the store, there is a 12-15% increase in beverage sales through impulse buys when customers can see what cold drinks are available. For example, a café in Seattle installed a drink display fridge and increased bottled beverage sales by 20% in the first quarter.
Energy efficiency is another big plus. New model drink display fridges are better insulated and energy-efficient, with as much as 25% more energy efficiency compared to older models or the usual open-air units. According to a Texas convenience store, it saves over $1,200 annually in electricity by installing an energy-efficient drink display fridge that reduces cold air loss and keeps beverages at the optimal temperatures. This, therefore, cuts on the running costs besides appealing to increased demand of people to take care of the environment through good business ethics.
Design and ease of access by the display fridges for drinks are other assurances that translate to excellent customer experience. Most have shelves that are easily adjustable for sizes of bottles or type of drink a business intends to store. This flexibility is important in busy settings, such as bars or convenience stores, where quick access to various merchandise is imperative. According to a restaurant owner in Miami, “We are able to stock more drinks in a more organized manner, making it easier for customers to choose, and this really helps increase our sales during peak hours.”
Besides, drink display fridges help business enterprises maintain product freshness. These refrigerators are designed to keep drinks at constant temperatures so that they remain cool and refreshing. A bar in New York felt the great difference in the quality of beverages stored after changing to a display fridge with an improved cooling system. The number of beverages wasted was reduced by 18%, due to fewer drinks being incorrectly stored or getting too warm to sell. In fact, studies have shown that keeping drinks at the right temperature reduces waste by as much as 10%, especially for very high-turnover businesses like bars and supermarkets.
Drink display refrigerators also save on space. Many models are compact and will only require minor adjustments in layout, without major changes in store space. For example, a fine-dining restaurant in Los Angeles applied an under-counter compact drink display fridge to store special drinks in the confined space behind the bar. The drinks were easily reachable for the staff while keeping the front-of-house space neat and organized. The restaurant showed a 15% increase in beverage sales due to improved efficiency in setting up the bar.
The benefits of drink display fridges are summed up nicely by a quoted comment from a local business owner in Chicago: “Having drinks displayed clearly and neatly has made a huge difference in our sales. That’s exactly what the customer likes-visibility-easily being able to see exactly what they want without having to dig through a cooler.” And that jibes with industry reports that indicate businesses selling cold beverages from display fridges will see sales increase upwards of 10-20% or more, especially if they’re near checkout areas or high-traffic zones.
Investing in a drink display fridge is highly effective in improving product visibility, increasing energy efficiency, and providing a convenient service for customers.